The Simple And Easy Way To Start An Online Business ( Step V )
5. Create a unique selling proposition for you product / website.
Find ways to make your business stand out from the crowd. Make yourself and your web site unique in some way and providing things that others don’t offer. They can be as tangible as half-price sales, contests, seasonal sales, freebies or reports. They can also make your business site higher in quality than the rest.
That is important because there really is no purpose of your Internet Business to exist if you have a million visitors coming to view your site but too few of them actually become your customers (a conversion rate of less than 1% is rated poor).
Here’s what you can do to create your own USP. Take a brand new piece of paper and write, “I know how most…” Then, half-way down the page, write “Well, what I do is…”
The purpose of this activity is to know how most businesses in your field are in the first place and then you write what tells you and your Internet Business apart from them. This will take a while to do. Checking on your competition’s USP is part of the activity, too.
Next, you will want to write out many phrases or sentences. This can take days but it will be worth it for your Internet Business in the long run. Once you have just the right phrase, that will be your unique selling proposition which you will use to separate you from all of the competition. Now, that is what I call UNIQUE!