The Simple And Easy Way To Start An Online Business ( Step IV )
4. Make a simple and professional website
Since you’re into business, the purpose of your website is to SELL. Nothing else! That’s because YOUR WEBSITE SHOULD HAVE ONE MAIN FOCUS.
Nope, it’s not selling dozens or hundred of products. Nope, it’s not links to several different affiliate programs and NOPE, certainly not a link to Yahoo.com.
Doing any of the above just confuses your visitor, thus decreasing your chances of converting him or her into your customer.
If you’re selling a product or service, it should be clear what ONE action you want them to take.They would either: Buy your product or service or No buy.
But are you going to let them go away just like that? Of course N-E-V-E-R!
So, you need to get your visitors to leave their e-mail address and other essential information for follow-up increases your chance to help you make a sale because the fact is that most people don’t buy on first contact.
To do this, you write a compelling sales letter for your product and post it to your website. You can add images of your product, testimonials from happy customers, and other relevant images. The focus of your website is the sales letter.
Now, let’s talk about the layout of your web page. Your main text color should be black on a white background. You can have other colors such as blue, red and gray on your website, but the background behind the text should be white. The color of your main text should be black. No other exceptions! That is because this is the easiest format to read. You are in business so dress your site in a business manner.
On the technical side, you can choose from three methods to create your own web pages:
versed in using web page tools such as Macromedia Dreamweaver and Microsoft FrontPage to create your web pages then this option is probably the best for you,
I.T. Team - if you don’t know how to create web pages, you may want to consider hiring
professional help as learning how to create your own web pages can be time-consuming. While it can incur high professional fee, this option can be your best value for money in the long run. However, this option should be filtered out if you’re on a strict budget.
not for you – don’t sweat over it. This suite has been set up to remove not only the technical barriers but also eliminate risks for aspiring but clueless Internet Entrepreneurs at an affordable price. Besides having over 400 beautiful web site templates to choose from, this suite provides other Internet Business tools and services such as Sequential Autoresponders, Pop-Up Window Generator, Mailing List Broadcaster, Article Generator, Killer Sales Letter Generator, Headline Generator, and many more to get you starting your Internet Business quickly! If you are on a strict budget, then all the more you must go to this suite to make your dreams of earning income from the Internet come to life!
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